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Looking forward, HBO Max will be included gratis in "select AT&T wireless, video and internet plans," AT&T has said. Importantly, Leichtman noted, this did not correspond to a proportional drop in income, since these were primarily lower-margin customers. AT&T alone accounted for over 80% of total U.S.
#ATT WIRELESS HBO MAX TV#
The firm, Leichtman said, has recently eschewed lower-value customers on its pay-TV businesses (DirecTV, AT&T U-Verse and AT&T TV Now), resulting in a quick loss of over 4 million subscribers in 2019 (up from about 750,000 in 2018). Media analyst Bruce Leichtman told dot.LA that HBO Max is a critical piece that AT&T is trying to fit into its large puzzle of corporate business units.
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In addition to HBO programming, HBO Max will also include content from the vast WarnerMedia library (Warner Bros., CNN, TNT, DC Entertainment, Cartoon Network, and more), dozens of new original films and series, and a variety of licensed assets. The company is pinning a lot of hopes onto HBO Max, which will reportedly launch with over 10,000 hours of content at a subscription price of $14.99 per month. According to media analyst Matthew Ball, AT&T now holds more debt than at any time in its history. Activist investor Elliott Management has publicly criticized the firm, questioning the strategy behind the acquisitions of DirecTV in 2015 for $49 billion ($67.1 billion including debt) and Time Warner in 2018 for $85 billion. He takes the reins at AT&T amid a period of corporate transition, which largely centers around the new streaming service that will fall under the direct purview of former Hulu chief Jason Kilar.ĪT&T has borne its fair share of recent scorn. That was a 3 million quarterly net gain for HBO Max/HBO, which matched that in the year-earlier period.Stankey, who will assume the CEO mantle on July 1st, will soon relinquish his current CEO perch atop WarnerMedia, which oversees HBO Max. That decline, AT&T said, was largely a result of “continued investments in HBO Max” as well as in CNN+, the subscription-streaming service that WBD almost immediately shuttered post-close, coming less than a month after its launch.Īs of the end of March, HBO Max and HBO had 76.8 million total subscribers worldwide, including 48.6 million domestically. Discovery deal - WarnerMedia’s operating income was $1.3 billion, down 33% year over year. For Q1 2022 - prior to the close of the Warner Bros. WarnerMedia had been a drag on AT&T’s overall earnings. Meanwhile, AT&T’s Cricket Wireless brand still currently offers the ad-supported version of HBO Max (regularly $9.99/month) included with its $60 per month unlimited plan.ĪT&T unloaded WarnerMedia to become a pure-play telecommunications provider, unwinding its ill-fated foray into the entertainment biz with the acquisitions of Time Warner and DirecTV.
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Unlimited Premium starts at $50 per month per line when you get four lines. The telco this week launched the AT&T Unlimited Premium plan (replacing Unlimited Elite), which includes 50 gigabytes of hotspot data but no longer includes HBO Max, as noted by Mobile Internet Resource Center. “HBO Max is a great service, but we constantly experiment with the features we offer our customers to give them the best value,” an AT&T rep said in a statement to Variety.ĪT&T customers who have received HBO Max for no additional charge in previous offers are not affected they will still have access to the streaming service, as long as they keep their plan.
#ATT WIRELESS HBO MAX FOR FREE#
Previously, HBO Max had been available for no extra charge with the AT&T Unlimited Elite wireless plan - and, prior to the launch of HBO Max, the carrier had offered HBO for free on its priciest mobile plans going back to 2017. The telco’s move comes two months after AT&T spun off WarnerMedia and sold it to Discovery, to form Warner Bros. AT&T has quietly dropped HBO Max as a bundled perk for new customers on its highest-tier unlimited wireless plan.
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